AUSY in the Services & Distribution Sectors
The Marketing and Sales fields require constant innovation and an understanding of consumer needs: such factors lead to the continuous evolution of Information Systems from a mass marketing approach to an individualist marketing (One to One) approach, linked to, or doubled with new community-based orientations.
Added Value
Payment and Electronic Money Reservations CRM Logistics Trade websites(2).png)
| Offers and skills |
| AUSY participates in the conception and construction of Marketing projects: Helping solutions associated to the SGBDR, data software, restoration tools, performance indicators and other specific software (campaign management, SFA,...), Modelling and database constitution, Increasing database contents through the deployment of applications, Data cleaning/updating (intelligent compression of addresses, elimination of unnecessary values, NPAI processing…), Data enrichment, Implementing segmentation, scoring, Creating datamining solutions, Creating marketing campaigns, Training user teams, 'Tele-computing' ticketing equipment, GABs or banking milestones, smartcard engineering, securing transactions, integration of new standards (EMV), projects linked to electronic pocketbooks and direct debit cards, toll systems, payment terminals, mobile telephones ... |
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